BRAND THINKING
Are you looking for a new way of thinking, a fresh way to approach challenges, or
how to move innovation forward within your organization?
Learn the tools, cases and approach behind Brand Thinking.
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GET FEEDBACK
GET IT RIGHT
GET RESULTS
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BRAND CORE
DEFINE YOUR CORE
It is time to build the blueprint for your brand. We start at the core. What is your vision? What are you doing to get there? What values drive how you think and act? What are you committing to deliver?
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Lesson 1: Goal Setting
Lesson 2: Vision & Mission
Lesson 3: Values & Promises
Lesson 4: Brand Essence
CURRICULUM
CURRICULUM
Brand Thinking is designed to educate, inspire and help you create powerful brand from the core.
FOCUS ON 5 KEY MODULES OF BRAND DEVELOPMENT:
WHAT IS BRAND THINKING?
Brand Thinking introduces participants to the brand development process, a practical approach to creating and growing value using collaborative practices that anyone can learn and immediately implement with their organizations.
With detailed visual guides, strategic tools, case studies and real-life examples from large corporations to small startups, incubators, and social impact organizations, Brand Thinking is the most comprehensive and practical guide on how to launch and sustain innovation.
MENTOR & STRATEGIST
Clarissa J. Sparks
Branding Strategist
Clarissa J. Sparks, branding strategist, experienced facilitator, and founder of the She Sparks Agency in Atlanta, Georgia. She is passionate about leveraging her experience across a wide range of industries to help multi-passionate entrepreneurs, emerging leaders, and corporations design innovative, sustainable business models and strategies. Clarissa turns ideas into visual and tangible experiences, and always brings a new perspective to the table – inspiring others to get involved.
WHY IS BRAND THINKING IMPORTANT?
Everything you do is an expression of your brand; It is who you are, what you do, and why it matters. And In a rapidly changing world, it becomes equally important to develop the ability to quickly innovate and respond to changes rapidly. Brand Thinking is a way of thinking used by strategists and designers that revolves around being flexible, experimental, prototyping, and testing assumptions in the real world. Brand Thinking is the tool organizations need to become responsive and innovative.
THE BRAND THINKING METHOD
The Brand Thinking Brand Development Process is based on a co-creative process between the strategist and participant(s), together we map out the branding process in 4 pillars, starting with preparing for the journey, and ending with scaling your results. We use the Brand Thinking Canvas as a framework to help you understand the anatomy of a strong brand and what it takes to direct how the market feels about your brand across interaction points with your audiences, all built around a central core purpose.
EXPERIENCE BRAND THINKING LIVE
Option A
Group Workshop
Includes:
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Duration - 2 Days
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Format - Group
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Access to 22 Educational Brand Tools
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Access to Branding Resource Library
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Detailed workbook
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Private Facebook group
Option B
Private Workshop
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Duration - 12-14 weeks
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Format - Private (Virtual or In-person)
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Access to 22 Educational Brand Tools
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Access to a dedicated Brand Strategist
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Priority response for email support
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Preferred pricing on Creative and Marketing services
- Brand Strategy, a functional brand
blueprint in different steps, insight
market, positioning, brand core
(essence, vision, mission, values,
brand promises).
Brand Style Guide
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