FocusLabs

BRAINSTORM YOUR IDENTITY
Now is the moment to think about ways you can translate the core to a
visual and verbal identity. Your face and your voice will be the
consistent representations of your brand across all channels. Think of
your identity as translating your brand personality into a logo, colors,
imagery, name, tone of voice. What is the look and feel that perfectly
translates what you are all about? Make it as unique and individual as
you can.

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Lesson 1: VISUAL ID

Lesson 2: VERBAL ID